Overview
Live ads with 14+ days of delivery whose last 7 days are clearly worse than their first 7 days: CTR down 25% or more, or cost per result up 40% or more.
Patterns in this date range
By category
Flash-sale ads are counted under Flash Sales and also under their own category (for example IVs or Babysitters), so the rows add up to more than the total.
By channel and result type
How the labels work
Every ad is judged only against similar ads in the same dates: same category, same channel and same result type (its "group", for example Blood Tests · Meta WhatsApp or Weight Loss · Google PMax). The group average cost per result = the group's total spend ÷ its total results. Labels are recalculated whenever you change the dates, category or country, so the same ad can be Working in one range and Testing in another.
Not enough spend to judge yet: under 300 AED on Meta, TikTok and ChatGPT, or under 500 AED on Google, Snapchat and Apple Search Ads.
Above the minimum spend, its cost per result is at least 25% cheaper than the group average (≤ 0.75×), with enough results to trust it: 10+ on Meta, Google, TikTok, Apple Search Ads; 5+ on Snapchat and ChatGPT.
Above the minimum spend and either costs 2× the group average or more per result, or got zero results after spending 1.5× what the group pays for one result.
Above the minimum spend but in between: not clearly cheaper or more expensive than the group, too few results to call it Working, or its group has no results yet to compare against.
Compliance = ads flagged when the creative was reviewed. Policy risk: likely to break platform or health-ad rules (prescription drug names such as Mounjaro/Wegovy, injection pens or packshots, before/after photos, kg-loss claims, body-shaming, targeting minors, disapproved by Google). Check: softer issues to review (drug-maker names, discount or testimonial wording, third-party pages). The flag reason is shown on the card.
Ad type (Sales ad, Lead gen ad, WhatsApp ad…) comes from what the campaign optimises for. ROAS = purchase / conversion value reported by the ad platform (Meta purchase value incl. the cl_purchase custom conversion, Google conversion value) ÷ spend, counted on Sales ads and Google, using only spend from 3 Aug 2026 on (when value tracking starts in the dashboard). Lead and WhatsApp ads have no value. Fatiguing: a live ad with 14+ days of delivery whose last 7 days show CTR down 25%+ or cost per result up 40%+ vs its first 7 days. Turn on Compare to in the date bar to see each creative in two date ranges side by side. Click a creative to see it full size.
New ideas: copy, visuals and audiences
Built from this date range's winners and weak hooks. "Send to team" saves the request in the shared log so the creative and media team can pick it up; new ads and audiences are not created automatically.
All recommendations
What the check looks for
- Block: prescription drug or ingredient names (EN/AR), before/after, kg amounts with a timeframe, guaranteed or fast results, body-shaming hooks.
- Warn: drug-maker names, injection or pen wording, life-stage callouts (postpartum), GLP-1 on TikTok or Snapchat, Latin "Valeo" inside Arabic copy, "hey healthy you" on Meta.
- Pass expects a doctor or consultation mention and offer terms next to a price or cashback.
| Channel | Accounts in scope (Kuwa accounts excluded) | Result counted |
|---|---|---|
| Meta | Valeo Health 2 (UAE, plus one Qatar AG1 campaign) · Valeo Health Supp (KSA, Kuwait) · Valeo Health Qatar (Balistro) · Weight Loss Doctors Pages (UAE) · Valeo UAE Peptides (UAE: DEXA, Physio, Peptides) · The Weight Loss Clinic (SAR; Kuwa-named campaigns left out). 30 other Valeo accounts checked: no spend. | The ad set's own result: WhatsApp conversations, purchases, leads, landing page views or profile visits |
| Google Ads | FeelValeo Wellbeing 947-493-4076 (UAE) · Valeo Health KSA 361-154-3296 (KSA + Kuwait campaigns) · Valeo Health Qatar 175-993-0150 (Balistro). Search by ad, PMax by asset group, other types by campaign. | Conversions |
| Snapchat | Valeo (USD) · Valeo UAE · ksa_backup_suppl · valeo kuwait · medvi project. Others checked: no spend. | Leads (instant forms) or pixel purchases |
| TikTok | Valeo Health 2 (UAE) · Valeo Health KSA · Valeo Health Kw. Kuwa Supplements excluded. | Leads / conversions; reach campaigns count no results |
| Apple Search Ads | Valeo Health (org 2691210), read from the dashboard. Brand campaigns count as Brand; non-brand and competitor campaigns as App Installs. | Installs (tap + view) |
| ChatGPT Ads | ads.openai.com: Valeo Health UAE (KSA and Qatar accounts had no delivery; Kuwait skipped). | Conversions |
| Categories | Set from the campaign name first, then the ad set name: Instagram post → Instagram Boosts; flash sale → Flash Sales (sub-category = ad set); AG1 / BluePrint / other supplements → Supplements; supplement campaigns that also say weight loss → Weight Loss; DEXA, B2B and Flu Vaccine on their own; YouTube, Google Business Profile, breast cancer awareness and brand campaigns → Brand; weight loss, GLP-1, Novo, Medvi → Weight Loss; then Babysitters, Hair Growth, Physio, Blood Tests (incl. food intolerance, allergy, STD), IVs, Doctor on Call, App Installs. Flash-sale ads also count in the category named in their ad set. Anything else is Other. | |
| Country | From the campaign or ad set name (UAE, KSA, Qatar, Kuwait), otherwise the account's market. | |
| Currency | AED. SAR × 0.9793, USD × 3.6725. |